About Velida
Velida was founded with one mission: to make stylish, high-quality home decor accessible to everyone. We combine design, quality, and simplicity in products that enrich your interior, from flexible mouldings to smart accessories.
Our story
Velida was established in 2025 by Elise and Justin. Their shared passion for interior design began in 2022 during a home renovation, where they discovered how difficult it was to find affordable, versatile mouldings. Curved mouldings, in particular, were scarce or overpriced. This insight led to the idea of flexible, self-adhesive mouldings that are easy to cut, install, and customise – without the hassle.
With Justin’s entrepreneurial drive and Elise’s eye for design, Velida was born. Our aim: not only to provide products but also to inspire with style guides, practical tips, and creative applications.
What makes us unique
- Flexible & self-adhesive: suitable for straight and curved walls.
- Fully customisable: paintable in any colour.
- DIY-friendly: easy to cut to size and install.
- Inspiration platform: extensive knowledge base with style tips and guides.
Our mission and vision
At Velida, we want to make interior design more accessible. We believe every home is unique and that style should not be a luxury. Our mission is to inspire people and give them the right tools to create their dream interior themselves.
Your starting point for stylish living
Whether you’re planning a full home makeover or adding subtle accents – Velida offers everything you need to bring your ideas to life.
Browse our collection of flexible mouldings or explore more inspiration in our knowledge base.